This is my 2nd year college assignment, to repackage a local food brand from Indonesia.
Amplang is kind of Indonesia's traditional crackers or “kerupuk” from Kalimantan that is made from fish. Citra Rasa is one of amplang brands originated from South Kalimantan. Amplang Citra Rasa is made from mackerel fish-known, which known as “ikan tenggiri” in Indonesia. The idea is to evolve tourist’s impulse buying of amplang Citra Rasa, as South Kalimantan traditional souvenir. So, this new packaging adapts Sasirangan motifs from the traditional cloth of South Kalimantan.
Using Dinasti Typeface which has the characteristic of amplang's shape
Thank you for watching! :)